Merchandise package



0 j f //a// //./////w/// f f f /f J. F.. WALLACE- MERCHANDISE PACKAGE Filed March 24, 1927 Puma on.y 2,1928.

` UNITED STATES JAMES F.

PATENT oFlflci-z..`

WALLACE, F ROCHESTER, NEW YBK, ASSIGNOB T0 CRTO CORPORATON,

0F ROCHESTER, NEW vYORK, A ('10RIORA'IJION-` OF =NEW YORK. p

liunnonnnmsn PACKAGE.

Application :tiled March. 24a,l i927. Serial No. 178,100.

The subject matter of this application is af continuationv in part of the subject matter of bottle with which the manufacturer desires to A furnish a recipe booklet.' One object of this A invention is to provide an improved package in which an instruction or recipe booklet is applied directly to the bottle to form there .with a complete and self-contained package so that suoli a booklet is always supplied the all user in convenient form with. every bottle; with which the booklet is confined to the bottle in such a mannerthat it is protected from injury in handling before reaching the consumer 'with which'tlie booklet may be readily separated from the bottle by the consumer without causing' any damage to the booklet;'

and'with which the bottle permanently carries. a proper label even after the booklet is separated therefrom.

A further object is to'provide'an improved package comprising a bottle and a booklet,

which may be'economically assembled in automatic machines with uniformity in the relationship of the booklet and bottle, and with a minimum of loss by damage to the booklet and a -minimum of opera-tions in the machines y A further object is to provide a simple, iniexpensive and convenient package of this type in which the booklet is substantially concealed so that it presents the neat and attractive appearance of a bottle .labeled in the ordinary way @ther objects and advantages will be apparent from tbe following description-of the invention, and the novel features will be particularly pointed out hereinafter in connec-v tion with tbe appended claims. .y

ln the accompanying drawings: l p Figure l is a front elevation of a bottle' embodying the 'present invention; Figure 2 is a side elevation of the same partly broken away Figure 3 is a similar side elevation largely Figure 4 is a sectional plan view o n the line -4 in Figure 3;

Figure 5 is a perspective view of-a retainer for the booklet forming a part of the pack. age;

' F`gure 6 is a perspective view of the bookletdetached, and f Figure 7 is a perspective view showing the booklet encased in the retainer and provided y with a band for securing the same as a unit to the bottle'.

` Similar reference numerals throughout the several views indicate the same parts.

. The embodiment of the invention herein disclosed by way of illustration, comprises a bottle 10, in a: -;side of which a depressed area or lpanel 11 'is formedhby moulding the depression therein duringn manufacture of the bottle. The dimensions of this panel preferably correspond to the thickness, length and width of a recipe or instruction booklet after the latterhas been prepared for application shown in Figures 5 and 7. This jacket comy prises a simple strip of paper as wide as the vertical'dimensions ot the booklet as applied to the panel. and long enoufrhtocompletely emi-old the prepared booklet and for the ends gether as'at 14, Figure 5., but not to the booklet. sembled on the booklet by machines, on a large scale.

ln the case of round bottles, suoli as shown in the drawings,'and where the booklet is of such size as to require folding, it should be folded and bound so as to open at the end 'of the paging rather than at tbe side of the same, as best shown in Figure 6 where the pages are shown as folded from sideto side and bound together at l5, and again folded so that the folded portions of the jacket and booklet .entend in a straight line alo the Such a jacket may beeconomieally asfue . lon manner-weinen ideati .th panel,"

Aas s ow inFigure 4.3 This radvanta ecus arrangement allows the jacketed book et to easily `conform to the curved surface of the 'b panel with la minimum of flexing, so that the j acketed booklet hugs the surface of the bottle closely and smoothly, and permits of thev 'broad sense as 'inclusive of folded sheets,

pamphlets, booklets and the like generally,

. of 'a greater or less size and of different s pel cific forms. s

The j acketed booklet isl preferably secured lto the bottle in the pofiton described, either '-b applying to the jacket one or more lines: l; of a suitable adhesive, to ysecure the jacket 2U directly to the face of the bottle panel, or by -a plyinga strip. of paper 18across the panel a er the jacketed booklet has .been inserted,

` the ends of the paper strip being glued to the surface of the bottle beyond the sides of the other as .in icated in fe 7. Thejacketed booklet thus secured in panel 11 by one or another of the y above methods is then furthenconlined. therein,` protected l 3 0 and .concealed by a label -19 of thesame vertical width as the Y (panel and which preferably extends aroun the-bottle with its ends lappe'dbeyon'd the sides of the anel as' at"` 19, Figure 4. The -label is secure to the bot# .aftlebylthe application of paste over a substam l A,tial portion of the area ofthe labelfwhich covers the plain face of the bottle beyondthe sides of the panel. `Preferably thedesigr and printed-matter'of the label isappliedV 40. thereto on the portionl covering and permanently attached .cated at`, and thesame or other designs lor printed matter may be applied tothe label upon the ortion covering the depressed area fand lbook et, as indicated at 21, Figure '2.-

Since the label completely covers. and con` 'fi-nea the booklet, no corner or other. portions of thelatter can project to becaught and torn 4or letached bycontact with other con-l 4 tainers or articles.

The label 19 may beI transversely weakened.:

v asb a line of scoringorkperforations 22y eX- ten ingover thef depressed area or pane to f facilitatetlie bre'akmg of the label by the consumer when the removal of the booklet is desired. .This weakened or perforated line is preferably located along each vertical edge i E 'ofthe panel for thereasonthat the groove centedge of the panel leaves the; label unsu ported at thisportion so that-it maybe rea nai1,o'r.`a ny sitableim lement. Thebottle l may also have a' shoul er means, or depres- .se'cured lon the bottle without any interfer- Y to remove the booklet. the portion of the label y to the plaln surface of 'thebottle beyond the sides-of the-panel as indi- .and -furthermore or channel between thebooklet and the adjasionfw23 its bottom'azv'all'V for cooperittionA witha machine part tol aid in properly centering, facing and handling the bottle 1n machines for assembling the .jacketed booklet, bottleandlabel ,c I v 70 The j acketed booklet is preferably yapplied to the bottle by automatic machines an e the l retainer or jacket 13 serves to keep the booklet from unfolding and allows it to be readily handled as a closed and compact unitin such "l5 machines. The. bottle with the -jacketed booklet secured as described in the panelz'is thenhandled as asingle unit in the automatic machines, by which the label is placed and so ence whateverfwith vthe operation. ofisuch machine.' y' L,

It is impracticable to adhesively secure'an unjacketed booklet directlyto the surface of 'the panel for the .reason that it could notthen be handled in automatic-machinery without unfolding and being injured vor torn off, and

.for the'further reason that it would be injured when removed by the consumer, but

#l panel, and referablyvoyerlapplng w1th each lgu by the use of the jacket 13, the booklet may. not only by handled in the machine as a compact` unit, but may be removed without inbooklet, detached, in a clean and fresh-condition.

Inasmuch "as the Ilabelentirely surrounds the-bottle with its ends overlapping and secured to one another, as well as to the plain lo portion of the bottle, the jacketed booklet .cannot become loosened from the container and lo'st'before lthe rbottle reaches the con-` s sumer. When the label is broken in order |05 covering and securedtothe undepressed or plain area ofthe bottle will remain adheh sively connected to the latter and will-thus continue to display information relative to i. l

and identifying the product. Thus it is necessary to apply but a single ylabel to the roduct'. Since the label isof substantially t esame width in a vertical direction 'as the panel and v .'the portion of the'label over' the panel is vflush with the portion thereof over the rest of `the bottle, the label not only serves to completely confine the booklet in fthe panel, but alsofefectivelv conceals the panel and booklet. Thebottle therefore occupies the syl-Ine space and may b e ,handled with the saine. l freedoml and .celerity as an "ordinary bottle presentsthe outward form f andxadaptability and the neat and finished appearance 'ofan ordina bottle labeled in the ordinar'yway.A The-la lis left fully displayed and its vappearance is in nowise marred y the substantial recipe booksecurely carried beneath it, `which would not be observed QP/Pt fOll-printged directions onthe face pf the label arming the consumer of'tlupresm lll l las;

' for its removal.

The invention thus provides, among others, the important practical advantages of a bottle which inevitably1 carries anundamaged and substantial reclpe booklet to every consumer; which at the same time affords the same undiminished opportunity for display in store windows and on store shelves and counters as in the case of a bottle `labeled in the ordinary manner, and which also retains a permanent label even after the booklet of instructions is `removed. y

It will be obvious that various changes r 15' in the details herein described and'illustrated by way of explanation of the invention may be made by those sln'lled in the art within the principle of the invention, as set forth in the appended claims.

I claim as my invention 1. A merchandise package comprisin a container having a depressed panel in a ace thereof, an-- instruction booklet disposed and housed in said panel, means securing said booklet in said panel to ada-pt said booklet and container for convenient manipulation together as a unit in labeling operations, anda label having a vertical Width over said panel substantially equal to that of said panel and encircling said container to enclose and conceal said booklet andpresent the outward form, adaptability and appearance of an ordinary container labeled in the ordinary man- .the container in said panel toadapt said booklet and container for convenient manipulation to ther as a unit in labeling operations an a label secured to said container at opposite sides of said panel and extending thereacross and havinga vertical width substantially equal to that of said panel to enclose the same and said booklet.

3. A merchandise package comprisi a container having a depressed panel in a. ace thereof, an instruction booklet disposed and housed in said panel, means com rising a retainer secured around said book et for holding the same compactly closed and secured to the container in said. panel to adapt said booklet and container for convenient manipulation together as a unit in labeling .operations and a label secured to and encircling said container with a vertical width over said panel substantially equal to that of the latter to enclose said panel and booklet and to' rovide a label portion permanently attac ed 4to the container opposite said panel 4for the matter,

reception of printe said label having a line of weakening adjacent a side of said panel for removal of said booklet in intact condition.

4. A merchandise package comprisin a container having .a depressed panel-in a ace thereof, an instruction booklet disposed and housed in said'panel, means com rising a retainer secured around said bookl et for holding the same compactly closed` and secured to the container in said panel to adapt said booklet and container for convenient manipulation together as a unit in labeling yoperations, a label secured to and encircllng said container with a vertical width overV said panel substantiall equal to that of the latter to enclose sai panel and booklet and to provide a label portion permanently attached to the container opposite said panel for the y reception of fprinted matter, said label having a line o weakening adjacent thel same for removal of said booklet in intact condition and shoulder means on said container in predetermined relation to said panel for centering the containerpreliminary to the application of said label. t

JAMES F. WALLACE. 

